JonLuca's Blog

12 Jul 2020

Who's on Clubhouse, and how fast is it growing?

Clubhouse is an audio-based social media app, allowing users to join in with group phone calls and discussions with people they follow. Users can dip in and out of these phone calls, known as “rooms” at any time, and choose to either listen in to conversations that are happening or contribute. (c/o The National)1

I recently had a chance to play around with their app, and wanted to try and reverse it. I fired up BurpSuite and installed the root CA on the iPhone, and had access pretty quickly. Fortunately the app didn’t try and obfuscate it’s API, or even implement any form of certificate stapling, which made querying all the routes pretty straight forward.

Who’s on Clubhouse?

As of 7/12/2020, there are 4943 accounts. The first account was created on 3/17/2020.

How fast is it growing?

Clubhouse Growth Rate

Clubhouse growth rate, total number of accounts by day

Clubhouse has seen fairly linear growth since April, which implies the founders are trying to keep a pretty standard growth rate, despite an exponential amount of interest.

How many people are joining per day?

Clubhouse Growth Rate

Clubhouse growth rate, new accounts joining per day

DateNew Accounts
2020-07-0542
2020-07-0625
2020-07-0730
2020-07-0837
2020-07-0953
2020-07-1037
2020-07-1144

For the past week, between 25 and 90 new accounts were joining per day. On average, since March 17th, 40 new accounts have joined per day, although the average for June was ~54. The highest one day join number was 261, on April 18th.

MonthAverage new accounts per day during month
2020-03-315.2
2020-04-3042.6
2020-05-3141.7097
2020-06-3054.6667
2020-07-3142.3333

What are the follower distribution counts?

Most people on Clubhouse have less than 25 followers - 2586 of the 4943 accounts, or ~52% of all users. ~23% of all users have 0 followers.

The distribution of user follower counts follows a fairly typical power law distribution.

Clubhouse follower count distribution

Clubhouse follower count distribution

Removing the 0 follower count users for visibility, the graph looks like this:

Clubhouse follower count distribution

Clubhouse follower count distribution without the 0 follower count column

Who are the most followed people on Clubhouse?

Unsurprisingly the top two users are the founders. After that, a list of partners at various VC firms, founders, and twitter personas make the list. Here are the Top 25, and their respective handles.

NameTwitter HandleNumber of followers
Paul Davisonpdavison3402
Rohan Sethrohanseth3367
Andrew Chenandrewchen3125
Naval 3110
Josh Elmanjoshelman3034
Katie StantonKatieS3032
Sarah Tavelsarahtavel3030
Elad Gil 3019
Erik Torenbergeriktorenberg3004
Alexis Ohanianalexisohanian2991
Sahil Lavingiashl2989
Jessica Verrillijess2983
Jana Messerschmidtjanamal2973
Kim-Mai Cutlerkimmaicutler2972
Merci Gracemerci2943
Sam Altman 2934
balajis 2908
Nathan Bascheznbashaw2904
bubbabubba2831
Garry Tan 🍔garrytan2737
Josh ConstineJoshConstine2710
Nate Bosshard 🔭natebosshard2671
Jonathan Ghellerjgheller2667
Brianne Kimmelbriannekimmel2667
Jared LetoJaredLeto2638

Are you a VC reading this?

While I’m not raising right now, a few friends are working on some pretty interesting companies that are currently raising. If you found the above interesting, reach out and I’ll put you in contact with like-minded people.

Footnotes
  1. https://www.thenational.ae/arts-culture/what-is-clubhouse-the-invite-only-social-media-app-used-by-a-list-stars-including-deepak-chopra-and-ashton-kutcher-1.1030092 

JonLuca

JonLuca at 16:09

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